Campbell’s Chunky Soup

Campbell’s Chunky is one of the most famous brands of soup, but it’s lost relevance with today’s guys. This project involves coming up with an entirely new campaign idea and TV spot for Chunky, based on a brief that pushes the brand into a more meaningful territory. This will be the next chapter in the brand’s history, so we’re looking for concepts that live up to its unique personality and quality products.

Here are some important points about the Rules:

 

  • The competition is open to residents from any country.
  • There is no cost to participate and no limit on how many submissions you can enter.
  • Judging criteria is simple: 50% on brief / 50% creativity.
  • Awards cover the transfer of rights for winning entries.
  • You retain the rights to your submission unless you are compensated.
  • If you partner with another user, the person who enters must accept any awards for the team.

 

1st Place

‘Fuel the Souper You’ by Chaz King & Tony DiPietro, US

2nd Place

‘Fuels Good’ by Gary Turner & Alex Shapowal, UK

3rd Place

‘Good Guys Can’ by Michael Romaniuk & Patrick Godin, Canada

4th Place

‘Life Warriors’ by Adrian Alexander, US

5th Place

‘Eat Better. Do Better-ish.’ by Jayne Sharples, US

6th Place

‘Good Stuffed’ by Mike Schneberg & Dayna Bieber, US

7th Place

‘Mr. Good’ by Gary Turner & Alex Shapowal, UK

1st Place

‘Fuel the Souper You’ by Chaz King & Tony DiPietro, US

2nd Place

‘Fuels Good’ by Gary Turner & Alex Shapowal, UK

3rd Place

‘Good Guys Can’ by Michael Romaniuk & Patrick Godin, Canada

4th Place

‘Life Warriors’ by Adrian Alexander, US

5th Place

‘Eat Better. Do Better-ish.’ by Jayne Sharples, US

6th Place

‘Good Stuffed’ by Mike Schneberg & Dayna Bieber, US

7th Place

‘Mr. Good’ by Gary Turner & Alex Shapowal, UK

X