Honey Bunches of Oats

Honey Bunches of Oats is an established brand of cereals made with a delicious mix of crispy flakes and crunchy oats. It’s a great product, but people tend to buy cereal on auto-pilot and already have their go-to’s. For this project, we’re looking for a big, original campaign idea to jolt shoppers out of their morning routine and get them to pick up a box.

Here are some important points about the Rules:

 

  • The competition is open to residents from any country.
  • There is no cost to participate and no limit on how many submissions you can enter.
  • Judging criteria is simple: 50% on brief / 50% creativity.
  • Awards cover the transfer of rights for winning entries.
  • You retain the rights to your submission unless you are compensated.
  • If you partner with another user, the person who enters must accept any awards for the team.

 

1st Place

‘Same Ol’ by Joana Simao, Portugal

2nd Place

‘Morning Sheeple’ by Mike Latshaw, United States

3rd Place

‘Mechanical Routine’ by Adrián Zapata Garcia, Spain

4th Place

‘Boring’ by Randy Diplock, Canada

5th Place

‘A Different Way to Start the Day’ by Chris Shoolman, Australia

6th Place

‘A Whole Bowl of Different’ by Tim Cordell, United Kingdom

1st Place

‘Same Ol’ by Joana Simao, Portugal

2nd Place

‘Morning Sheeple’ by Mike Latshaw, United States

3rd Place

‘Mechanical Routine’ by Adrián Zapata Garcia, Spain

4th Place

‘Boring’ by Randy Diplock, Canada

5th Place

‘A Different Way to Start the Day’ by Chris Shoolman, Australia

6th Place

‘A Whole Bowl of Different’ by Tim Cordell, United Kingdom

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