Brand Activation
SodaStream needed to increase awareness of their category-disrupting brand. We first refreshed the brand’s creative strategy, reframing their core competition from other soda pop to tap water, calling for newsworthy experiential and social ideas with the message “Choose bubbles over boring.” We delivered a range of ideas that collectively reinforced SodaStream’s most persuasive and ownable asset is its playful attitude. The client awarded ‘Bubble Wall’ as the overall winner, and our work inspired an elevated level of creativity from their broader agency team.
The Work
Select Concept Entries:
