Campbell’s – We All Soup

Campbell’s is an iconic brand with widespread awareness, however the brand is perceived as old fashioned and has lost relevance with a younger generation that represents the future for the business. In this project, we’re looking for original concepts for videos or experiential activations that will help people see the brand in a new light.

Here are some important points about the Rules:

 

  • The competition is open to residents from any country.
  • There is no cost to participate and no limit on how many submissions you can enter.
  • Judging criteria is simple: 50% on brief / 50% creativity.
  • Awards cover the transfer of rights for winning entries.
  • You retain the rights to your submission unless you are compensated.
  • If you partner with another user, the person who enters must accept any awards for the team.

 

1st Place

‘Full Circle’ by Kate Landis, US

2nd Place

‘Uniting People’ by German Mairen, Spain

3rd Place

‘Vegetables’ by Joana Simao, Portugal

4th Place

‘Soup Can’ by Martin Fleming, UK

5th Place

‘We All’ by Frank Limbaugh, US

1st Place

‘Full Circle’ by Kate Landis, US

2nd Place

‘Uniting People’ by German Mairen, Spain

3rd Place

‘Vegetables’ by Joana Simao, Portugal

4th Place

‘Soup Can’ by Martin Fleming, UK

5th Place

‘We All’ by Frank Limbaugh, US

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