Integrated Campaign
A campaign that takes aim at the key back-to-school period in the US, while tapping into the care that parents put into making their kids’ lunches and the thoughtfulness that goes into making MadeGood products both nutritious and delicious. We guided the media strategy and led the production of TV, OOH, digital and social creative. The advertising surpassed all targets and delivered a 4% lift in brand awareness.
The Work
Select Concept Entries:
