Dempster’s, the top bread maker in Canada, is calling for innovative ideas to grow their brand beyond traditional bread products.
A good way to start is to thoughtfully consider the equity that the Dempster’s brand holds, and from there, come up with creative concepts that feel natural for the brand.
Please see the brief under resources for details. The concept template can be found in the brand assets folder.
Here are some important points about the Rules:
