I am the Marlboro man and the Most Interesting Man in the world and the Pillsbury Dough boy.
I am Folgers in your cup and the red Smartie you ate last.
I am the Hathaway man’s eye patch and the Rolls Royce clock and the Sprint pin drop.
I am Mac guy and PC guy and Mikey likes it.
I am We try harder, Taste them again for the first time and Just do it.
I am Helmut Krone’s Helvetica, I am Absolut’s Future Condensed, I am Starbucks Freight Sans or damn close to it.
I am Welcome to Miller time especially when Brook Benton sings it.
I am the voice of Hal Riney reading his Perrier script.
I am the Aflac duck and the Subservient Chicken and the Merrill Lynch bull.
I am MasterCard Priceless.
I am Ridley Scott’s Macintosh 1984, Adrian Lyne’s Levi’s Route 66 and any Joe Pytka Budweiser commercial.
I am the close up of John Travolta in the Mutual of New York commercial circa 1973.
I am the end shot of the runaway boy and the policeman in the Hovis commercial 1979.
I am the feisty lady bellowing ‘Where’s the beef?’
I am Orson Welles whispering ‘We shall sell no wine before its time’.
I am the egg crackling in the frying pan framing the words
‘This is your brain on drugs’.
I am the hand reaching for the stars on Leo Burnett’s logo.
I am the ‘Truth well told’ inscribed on McCann’s.
I am David Ogilvy’s Magic Lanterns.
I am every word Bill Bernbach spoke about the importance of creativity in advertising.
And it all begins with a big idea.
– Ian Mirlin
