Hershey’s Filled Bars Innovation

Hershey’s aims to contemporize its portfolio with creative, branded product ideas to deliver a next-level chocolate experience.

 

Please see the brief under resources for details. The concept template can be found in the brand assets folder.

Here are some important points about the Rules:

  • The competition is open to residents from any country.
  • There is no cost to participate and no limit on how many submissions you can enter.
  • Judging criteria is simple: 50% on brief / 50% creativity.
  • Awards cover the transfer of rights for winning entries.
  • You retain the rights to your submission unless you are compensated.
  • If you partner with another user, the person who enters must accept any awards for the team.

    Download Rules

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