Hershey’s Innovation – Sweet Treats

Hershey’s wants your help to come up with a new way for people to satisfy their sweet tooth and brighten their day. It’s a great chance to apply your creativity to not just the communications but the product or packaging itself.


When downloading the brief, you’ll be prompted to accept a letter of confidentiality. Then please download the brand assets for the required concept template. 

Here are some important points about the Rules:


  • The competition is open to residents from any country.
  • There is no cost to participate and no limit on how many submissions you can enter.
  • Judging criteria is simple: 50% on brief / 50% creativity.
  • Awards cover the transfer of rights for winning entries.
  • You retain the rights to your submission unless you are compensated.
  • If you partner with another user, the person who enters must accept any awards for the team.