Kraft Singles – Product Launch

Kraft Singles is the best-selling sliced cheese brand, thanks to it’s popularity as the go-to ingredient for classic grilled cheese.  The brand is about to launch a completely new and innovative line-up of products, and we’re looking for advertising ideas to build awareness.  It’s a really interesting brief, with flexibility to choose between video, digital or experiential concepts for your submission.

Here are some important points about the Rules:

 

  • The competition is open to residents from any country.
  • There is no cost to participate and no limit on how many submissions you can enter.
  • Judging criteria is simple: 50% on brief / 50% creativity.
  • Awards cover the transfer of rights for winning entries.
  • You retain the rights to your submission unless you are compensated.
  • If you partner with another user, the person who enters must accept any awards for the team.

1st Place

‘Love Bold’ by Luis Irache, Spain

2nd Place

‘Dare to be Cheesy’ by Corina Alexandra Cristea, UK

3rd Place

‘Some Dreams Do Come True’ by Eliza Hadjis & Brendan Howard, US

4th Place

‘BOLD Square’ by Ryan Sharpe, Canada

5th Place

‘More Ooey Gooey’ by Mark Farrelly, Australia

1st Place

‘Love Bold’ by Luis Irache, Spain

2nd Place

‘Dare to be Cheesy’ by Corina Alexandra Cristea, UK

3rd Place

‘Some Dreams Do Come True’ by Eliza Hadjis & Brendan Howard, US

4th Place

‘BOLD Square’ by Ryan Sharpe, Canada

5th Place

‘More Ooey Gooey’ by Mark Farrelly, Australia

X