Operation See Change

Can a big advertising idea change the world?


Of course it can. If you have any doubts, take a look at the examples below and you’ll see how big ideas, superbly thought through, have delivered big results. Operation See Change is your opportunity to uncover an idea that truly impacts our world for the better.


Here’s how it works:


We’re inviting you to identify an issue you feel deserves greater attention in the world, then come up with a creative idea you think can help begin to solve that problem. The kind of idea that’s impossible to ignore and capable of generating significant media coverage.


What distinguishes OSC from our other projects, is that the brief is ‘always on’. The competition remains open until a truly stand-out idea surfaces and we secure a willing sponsor to help us bring that idea to life. It’s at this point that the winning entry receives the US$10,000 award. (Crowdiate management is working ‘pro bono’ in order to maximize the winner’s prize.)


Creative format options:


Your idea could be a long-form or short-form film/video, social media campaign, newsprint or out-of-home media, or most ideally, an experiential activation or installation.
Whatever medium you choose, please provide a brief explanation (no more than 100 words) as well as visual reference to help convey your idea.


Given the ‘always-on’ nature of this project, feel free to share your ideas in-progress by e-mailing theteam@crowdiate.com.


The kind of work we’re looking for:


Morning After Island


F*ck the Poor


Youth Burn Out


The Last Photo


Landfill Harmonic


Fearless Girl


Meet Graham

Participation details:

  • This creative challenge is open to residents from any country.
  • There is no cost to participate and no limit on how many submissions you can enter.
  • Only PDF files can be submitted.
  • Please refrain from presenting an idea that’s dependent on any one particular brand as this may confine our ability to appeal to a wider spectrum of prospective clients.
  • Crowdiate will evaluate all entries and will shortlist the best ideas for possible refinement to attract clients and partners. We will let you know if your idea is selected within 4-6 weeks following the submission deadline.


Award details:

  • An entry will be deemed a winner only if and when production funding is secured.
  • A one-time payment of USD$10,000 will be awarded for any winning entry.
  • Awards cover the transfer of rights for winning entries.
  • You retain the rights to your idea unless you are compensated.
  • The time frame associated with awarding the winner(s) is contingent upon securing funds.
  • Due to our dependence on funding, it may not be possible to declare a winner.
  • More than one winning entry may be awarded.