TV / Digital Video
HelloFresh subsidiary Chefs Plate called on us to help them embark on a brand-building effort to drive meal kit subscriptions. We helped with two distinct communication strategies, generating original creative concepts and refining final scripts for both. One campaign positioned the brand as a solution for savvy meal planners on a budget, produced by the client in-house. The other aimed to persuade young urban professionals to embrace home cooking, for which we managed creative direction and production.