B2B / Digital Advertising
Who says B2B advertising has to be boring? As the world’s leading AI software provider, Coveo tasked us with dramatizing the power of their AI-powered search and recommendation engine for ecommerce businesses, through a creative concept as smart and inventive as their technology. We invited select talent from our community with the right expertise to participate in a private creative competition, and developed a customer journey and media strategy based on the winning idea. The resulting campaign ‘The Coveo Difference’ , is an inventive creative platform led by playful visuals that demonstrate how big ideas can work in the smallest spaces. In this case, GIF display ads with stop-action animation and carousels for Linkedin and other social media were employed. Early results surpassed all of the company’s benchmarks.
The Work
Winning Concept
