New Brand Launch
Dole asked us to help them launch a new healthy snacking brand for the Canadian market, called Live Right. In this very crowded category, we were charged with building awareness and differentiation for Live Right through a brand character that felt vibrant and lively, much the way the brand name suggests. Our brief called for unskippable simplicity to help the brand character shine through, especially in short form media. The creative response delivered a wide variety of potential concepts to express the brand’s message: “You gotta snack right to live right.”. We refined the selected entries for quantitative ad testing, which placed our final creative in the 92nd percentile for overall effectiveness.
The Work
Select Concept Entries
