Brand Design
Dole invited us to help them develop a new line of better-for-you fruit juice ‘gel’ bowls, including a new brand name, story and packaging design. After working through a great number of submissions, as well as a rigorous evaluation process involving global marketing and legal input, two new brands emerged, combining elements from different winning entries, now on grocery store shelves in Canada and the US.
Select Concept Entries
“We were able to develop a great shortlist of branding options to put into research coming out of the Crowdiate’s open ideation. Some really strong alternatives which we felt good about! And the results speak for themselves with both a US and Canadian version launching in market.”
– Head of Marketing, Dole
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