Brand Design
Dole invited us to help them develop a new line of better-for-you fruit juice ‘gel’ bowls, including a new brand name, story and packaging design. After working through a great number of submissions, as well as a rigorous evaluation process involving global marketing and legal input, two new brands emerged, combining elements from different winning entries, now on grocery store shelves in Canada and the US.
The Work
U.S. Market
Canadian Market
Select Concept Entries
