Brand Design
Dole invited us to help them develop a new line of better-for-you fruit juice ‘gel’ bowls, including a new brand name, story and packaging design. After working through a great number of submissions, as well as a rigorous evaluation process involving global marketing and legal input, two new brands emerged, combining elements from different winning entries, now on grocery store shelves in Canada and the US.
Select Concept Entries
“Crowdiate’s open ideation process led to an incredible variety of branding options that we were able to filter through research, legal and internal stakeholders. The concepts were compelling, and we leveraged multiple winning entries. The results speak for themselves, with successful launches now in both the US and Canada.”
– Head of Marketing, Dole
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