Retail foundation
Indigo is Canada’s biggest bookstore chain, and they came to us seeking an original campaign for their Love of Reading Foundation, a cause that gives high-needs elementary schools funds to purchase the books and educational resources they need. Our creative community came up with powerful ideas to move people and inspire them to donate. We refined the winning idea ‘Every child deserves a fairytale ending’ and Indigo’s internal team fleshed it out for digital and in-store channels with creative direction from us.
The Work
Select Concept Entries
