In-House Agency Partnership
As a B2B2C brand, Mackenzie Investments aspires to be the go-to partner for financial advisors, helping them foster more invested client relationships. For a category that’s often staid and formulaic, we were able to inspire several bold ideas for consideration. We handed over the winning concepts to the client’s in-house creative team for implementation. One of these ideas, ‘The Mackenzie Money Tree’, was executed in partnership with their activation agency partner, raising not only awareness of sustainable investing but also $100,000 in donations for ESG-related charities.
The Work
Winning Entry
