Social Media / Shopper
Here we were tasked with getting lapsed users to try Maltesers again, using social media content tied to the global campaign ‘Maltesers lightens any moment.’ Our brief aimed to inspire fun and funny ideas encouraging people to take life a little less seriously. The creative response not only affirmed that Maltesers is an inherently light and playful brand, but it also showed just how far its creative platform could ownably stretch. After viewing and judging all the submissions in concert with our client, the winning idea was implemented by their global AOR in partnership with social influencers.
The Work
Select Concept Entries
