Integrated Campaign
PepsiCo worked with us to launch their Canadian brand of sparkling water, a category dominated by established European brands. Our brief called for campaign ideas evoking an appreciation for world class sparkling water sourced from ‘here’. We received a number of strong submissions and refined the selected ideas. Led by spirited copy, the final creative ‘Canada’s Sparkle’ took inspiration from the warm, friendly character of Canada and its people. We collaborated with media agency partners to implement an out-of-home and digital campaign, which delivered significantly above norm on key message recall and purchase intent in both English and French.
The Work
Select Concept Entries
