Brand Design
We were approached by our client to help develop a premium line of CBD-infused beverages for the US market. Their priority was a distinctive and arresting brand name plus packaging design that would capture attention in a rapidly emerging market. Rather than highlight functional CBD properties, we adopted a single-minded focus on its calming benefits, soliciting original brand concepts that could support our audience’s desire for a more balanced life, and so become their ‘go-to source of chill’. Submissions from our creative community yielded a good number that were shortlisted for client consideration. We then refined the packaging design and established brand guidelines for the winning idea.
The Work
Select Concept Entries
