Here are some key principles we hold dear:
BE A FAST STARTER
Don’t wait until the last minute to get busy. Give yourself enough time to think through the brief. Let your ideas simmer, bounce them off someone you trust, refine as necessary.
Don’t be afraid to be bold, enchanting, unforgettable, unignorable, even audacious. The most breakthrough work usually is.
Go beyond the obvious. Write to us if something in the brief is bugging you. Ask uncomfortable questions. Challenge assumptions. Don’t be afraid to piss off a few people.
BE STRATEGICALLY INTELLIGENT
Make sure your big idea is insightful, relevant and smart. Make sure it gets to the heart of the brief.
Is your execution clear, uncomplicated, single-minded? Could you explain your idea in one sentence?
BE CULTURE SAVVY
Is your idea share-worthy, newsworthy? It’s a good sign if you’re onto something you think will get people talking and/or capture the attention of the mainstream media.
Some examples of great ideas we saw win big at Cannes this year:
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AMPLIFY YOUR WORK WITH A COMPELLING PRESENTATION
Presentation craft can elevate your entry and help you create the most impactful version of your idea. Always try to find the strongest articulation and visual representation possible to take your creative concept to the next level, and make it shine.
A few examples of good presentations we’ve received:
Still have questions? Email [email protected].