Hershey’s Innovation – Mindless Munching

Hershey’s is looking for your help to discover the next big snacking innovation – a convenient, salty, munchable product perfect for relaxing and sharing at home. It’s a great chance to apply your creativity to not just the communications but the product or packaging itself.

 

When downloading the brief, you’ll be prompted to accept a letter of confidentiality. Then please download the brand assets for the required concept template.

Here are some important points about the Rules:

 

  • The competition is open to residents from any country.
  • There is no cost to participate and no limit on how many submissions you can enter.
  • Judging criteria is simple: 50% on brief / 50% creativity.
  • Awards cover the transfer of rights for winning entries.
  • You retain the rights to your submission unless you are compensated.
  • If you partner with another user, the person who enters must accept any awards for the team.

 

1st Place

‘Chocflix’ by Bruce Harris, South Africa

2nd Place

‘Fundue’ by Tarnee Watts, South Africa

3rd Place

‘Halfsies’ by Tim Cordell, United Kingdom

4th Place

‘Hershey’s and Chill’ by Alexander Antonov, United Kingdom

5th Place

‘Brownie-Bits’ by Sean Bobbato, Canada

6th Place

‘Secret’ by Juan Velez, New Zealand

7th Place

‘Pop Choc’ by Bruno Pieroni, United States

8th Place

‘Rings’ by Dudulea Ciprian, Romania

9th Place

‘Combo Balls’ by Moyeen Alam, United States

10th Place

‘Chilla’ by David Rudlin, United Kingdom

11th Place

‘Sweet and Salty Sticks’ by Ioana Banut, Romania

12th Place

‘Crunch Bomb’ by Holly Montague, United Kingdom

1st Place

‘Chocflix’ by Bruce Harris, South Africa

2nd Place

‘Fundue’ by Tarnee Watts, South Africa

3rd Place

‘Halfsies’ by Tim Cordell, United Kingdom

4th Place

‘Hershey’s and Chill’ by Alexander Antonov, United Kingdom

5th Place

‘Brownie-Bits’ by Sean Bobbato, Canada

6th Place

‘Secret’ by Juan Velez, New Zealand

7th Place

‘Pop Choc’ by Bruno Pieroni, United States

8th Place

‘Rings’ by Dudulea Ciprian, Romania

9th Place

‘Combo Balls’ by Moyeen Alam, United States

10th Place

‘Chilla’ by David Rudlin, United Kingdom

11th Place

‘Sweet and Salty Sticks’ by Ioana Banut, Romania

12th Place

‘Crunch Bomb’ by Holly Montague, United Kingdom

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