New Product Innovation
Dr. Oetker was looking for breakthrough product ideas to grow its Giuseppe brand in the highly competitive frozen pizza category. Our creative community responded with 120+ original concepts to capture new eating occasions. We then refined the selected ideas for consumer research, over half of which tested above norm. Giuseppe RIP ’ N SHARE rose to the top and launched internationally across Canada, Germany and the Netherlands.
Select Concept Entries
“The entire process was seamless and incredibly effective. The level of thinking and design that went into refining the concepts was truly impressive. Our latest global product launch is built entirely on one of these winning ideas — an undeniable testament to the power of Crowdiate’s approach.”
– VP Marketing, Dr. Oetker Canada
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