New Product Innovation
In order to maintain leadership in their highly competitive category, Hershey’s invited us to help direct and develop new Reese’s Pieces product ideas. The creative competition elicited an overwhelming response to the brief, delivering a wealth of inventive concepts that went far beyond expected flavor extensions. Five of our winning product concepts were commercialized as a flagship launch for the company, all of them beating sales targets in their first year in market.
Select Concept Entries
“Crowdiate’s open ideation delivered outstanding creativity within tight constraints, leading to the launch of five Reese’s products. The ideas were so strong, they filled our innovation pipeline — we won’t need to brief again for another 3–4 years.”
– SVP, Marketing
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